Are you frustrated with the results of analytics? You are not along. A 2015 Forbes Insights Report indicates that only 22% of marketers have data-driven initiatives achieving significant results. This is startling considering the importance and prevalence of analytics in marketing success. To add the insult to injury, many executives say they that they don’t trust their own analytics. According to a survey of over 2,000 data and analytics (D&A) decision makers in 10 countries by KPMG and Forrester Consulting, only 38% of respondents have a high level of confidence in their customer insights, and only one third trust the analytics generated from their business operations.
In light of these challenges, we offer you an one hour free consultation session to help you identify low hanging fruits with a focus on identifying growth potentials and money savings opportunities.