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We turn information
into actionable insights.

We leverage practical and pragmatic analytics to
make marketing investments precise, relevant and effective.


We help businesses
innovate and grow.

No matter how complex, we have the capabilities
and experience you need to move forward.


Our consultants deliver
breakthrough value.

We inspire clients to make their most challenging
business decisions with confidence.


We leverage customer data and market research expertise to help clients gain deeper understanding of their customers. We develop multi-level segmentation, actionable customer profiles, customer personas, customer journey and the 360-degree customer view to facilitate personalized communications with their customers.

We use practical and effective analytical approaches to deliver significantly better results with very modest budget. We help small to midsize organizations to achieve analytical success with just a faction of the cost that their large competitors would spend on analytics.

We are creative and innovative. We invented many original methodologies that have been proven very effective in improving the performance of marketing initiatives. We combine in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable and organic success.

Let's deliver the right solution for your business.

Data makes or breaks a business because data fuels marketing analytics. We improve data quality through customer segmentation, data hygiene, data append, and data governance. We help clients stitch and integrate disparate data to create a centralized data platform that is accessible to all stakeholders.

Segmentation is widely considered as the first step and key to understanding customers. However, in the real business world, segmentation is not so great in application. We help clients to avoid segmentation traps and develop actionable multilevel segmentation to facilitate personalized communications and support growth strategies.

Many marketers have found that it is very hard to further improve the performance of direct mail. Revenue Insights invented a new framework called Mu’s 541 rule for direct mail marketing that will not only significantly improve the ROI of direct mail campaigns but also take your analytics team to a whole new level of sophistication and success.

Is catalog a passe? or it is dead already as many have claimed? Should marketers kill the print catalog or re-position it as a branding tool to drive traffic to other channels? We have invented an unique 7-step catalog evaluation system to help catalog marketers to optimize their catalog strategies and make catalog profitable again in the digital era.

Customer loyalty programs have proliferated in retail for quite a few years as retailers seek to acquire and retain customers, increase customer purchase frequencies, influence customer behaviors, and encourage the purchase of additional products. However, loyalty programs have high failure rate. Revenue Insights has found that the failure of a loyalty program normally was not caused by the loyalty program itself but rather by a combination of many much deeper issues across the entire organization.

We use actionable metrics to help clients understand the true contributions of digital marketing to the bottom line. We increase performance of search marketing, e-mail marketing, content marketing, affiliate marketing, video marketing, and develop integrated online and offline strategies to ensure marketing goals are aligned and set up to deliver success with your core company objectives.

We draw on our excellent skills in predictive analytics and deep industry knowledge to significantly improve your marketing efficiency and effectiveness, and allow you to better understand your customer’s next actions so you can determine how to better orchestrate your customer experience. We deliver holistic and actionable insights gleaned from data to enable you to achieve leadership in your business dealings.

CMOs and marketing executives are faced with one big challenge every year – how to best allocate their budget into a wide range of marketing activities so they can maximize returns of their limited marketing dollars? We employ predictive modeling techniques and promotional analysis to keep track of actionable metrics and help executive understand the true ROI and contributions of each marketing channel.

Key transformational services and innovation that brings the breadth of our experience and industry knowledge.
Practical Analytics

We help clients find ways to turn everyday information into actionable insights by embedding practical and pragmatic analytics across their organization’s strategy, operations, and systems.


We blend deep understanding of disruptive forces with industry experience to generate new analytical approaches, new business models, and new relationships.

Incremental ROI

We help marketing executives drive business performance and shareholder value while improving operational effectiveness and efficiency in the organization.

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We inspire clients to make their most challenging business decisions with confidence. Send us a message, or phone 469 369 6167 between 09:00 and 18:00 Monday to Friday — we would be delighted to speak about how we could help your firm.