I am delighted to announce that my new book, Highly Effective Marketing Analytics, published by New York Business Expert Press (BEP), is available now on Amazon, Barnes&Noble, and many other online book stores.

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusion and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step, many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.

Written in plain English and requiring no programming knowledge, this book is an easy read for both marketers and analytics practitioners who want to compete more effectively in the workplace.

January 6, 2020by admin